Joey Lapegna

about

I lead teams, design systems that generate stories, and build tools that let small teams punch above their weight.

I've spent 15+ years shipping games - RPGs, live service titles, narrative experiments. I've built retention systems and progression loops that kept millions of players engaged. I know how to make systems work at scale.

These days I'm focused on my own projects and taking on select work for teams making narrative-driven, systems-rich games - the kinds of experiences that got me into this industry in the first place.

Core capabilities:

• Technical design leadership and architecture
• Systems design with narrative consequences
• Team leadership and cross-discipline collaboration
• Rapid prototyping (Unity/C#, but tool-agnostic)
• Procedural content and emergent storytelling
• Live service and F2P systems (when it's the right fit)

I split my time between California and Vancouver, BC. I work remotely. If I'm not working I'm probably watching wrestling or playing an RPG right now.

work history