The Walking Dead: March to War
Mobile 4X strategy game emphasizing narrative depth and player agency within The Walking Dead universe.
The Challenge
4X games are systems-heavy—needed to bring narrative weight and difficult survival decisions to the genre. Collaborated with Richard Anderson (Batman: Arkham Knight artist) to develop a distinctive visual style differentiating the game from other Walking Dead media.
What I Did
- Led creative direction establishing the game's artistic and narrative vision
- Designed council system enabling political dynamics and alliance formation
- Created raid systems with narrative consequences
- Worked with engineering on procedurally generated random worlds
- Integrated story with survivor mechanics, forcing difficult decisions for survival
Impact
- $1.20+ ARPDAU during soft launch testing
- Generated exceptional player engagement during internal testing—studio members formed alliances and experienced emergent political drama organically
- Demonstrated strong monetization metrics despite limited marketing resources